The organizational and pipeline strategy for getting products to customers. Direct channels involve company sales forces, facilities, and/or direct shipments to customers; indirect channels involve the use of wholesalers, distributors, and/or other parties to supply the products to customers. Many companies use both strategies, depending on markets and effectiveness.

Logistics Costs Explained
In this article, we look at warehousing, fulfillment and overall logistics costs when selling products via eCommerce and B2B sales. Plus, we review the average