The organizational and pipeline strategy for getting products to customers. Direct channels involve company sales forces, facilities, and/or direct shipments to customers; indirect channels involve the use of wholesalers, distributors, and/or other parties to supply the products to customers. Many companies use both strategies, depending on markets and effectiveness.
Logistics Costs Explained
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In this article, we look at warehousing, fulfillment and overall logistics costs when selling products via eCommerce and B2B sales. Plus, we review the average