eCommerce Wordbook

Average Order Value (AOV)

What is the meaning of Average Order Value (AOV)?

Average order value is a metric that measures the average amount that customers spend on a transaction with a retailer. It is calculated by dividing total revenue made during a certain time-period by the number of orders during the same time-period. AOV can provide retailers with a good indication of how effective their pricing and marketing strategies are.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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