An extreme change in the supply position Principal direction of movement for customer order... in a (1) Starting with unprocessed raw materials and en... generated by a small change in demand One or more companies or individuals who participa... in the supply chain. 1) Raw materials, work in process, finished goods,... can quickly move from being backordered to being in excess. This is caused by the serial nature of communicating orders up the chain with the inherent transportation delays of moving Something that has been or is being produced. down the chain. The bullwhip effect can be eliminated by synchronizing the supply chain.