A process where the trigger to begin to manufacture, final assembly, or packaging of a product is an actual customer order or release rather than a market forecast. In order to be considered a configure-to-order environment, less than 20% of the value added takes place after the receipt of the order or release, and virtually all necessary design and process documentation is available at time of order receipt.

Top Online Marketplaces in Africa: A Complete Guide 2026
Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,


