eCommerce Wordbook

Conversion Rate

What is the meaning of Conversion Rate?

Conversion rate refers to the percentage of visitors to a site who end up completing a desired action out of the total number of visitors. In the context of ecommerce, a conversion usually refers to the completion of a purchase, but it can also mean email sign-ups or content downloads.

Discover companies and technologies that are revolutionizing supply chain plus monthly insider tips, how-to-guides and latest news in our online magazine.

Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

Read More »