What is the meaning of Cross-selling?
Cross-selling is a sales tactic that involves recommending related or additional items to the customer (based on the initial item they are buying). The aim is to increase the overall value of the order placed. One of the best-known examples of cross-selling is Amazon’s ‘frequently bought together’ section on its product pages. This often highlights complementary and additional items to make a completed set. For example, if you are buying a wireless speaker, Amazon might also suggest a carry case and a charger.