The customer journey is the path and sequence of interactions customers go through when visiting a website. The path to purchase or customer conversion is no longer linear; customers enter and move through the customer journey on their own terms, using multiple devices and channels. This means that creating a consistent customer experience right through the journey is key.
Discover companies and technologies that are revolutionizing supply chain plus monthly insider tips, how-to-guides and latest news in our online magazine.
Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
