eCommerce Wordbook

Customer Journey

What is the meaning of Customer Journey?

The customer journey is the path and sequence of interactions customers go through when visiting a website. The path to purchase or customer conversion is no longer linear; customers enter and move through the customer journey on their own terms, using multiple devices and channels. This means that creating a consistent customer experience right through the journey is key.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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