Customer lifetime value is the estimated total worth of a customer to a business over the entirety of their relationship. In other words, it is the expected net profit a company can hope to gain from an individual customer. The biggest benefit of CLV is that can help companies nurture and retain the customers who will ultimately generate the most value for a company in the long-term.
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Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
