eCommerce Wordbook

Customer Retention

What is the meaning of Customer Retention?

Customer retention is the process of retaining your existing customers (i.e. encouraging those who have previously converted to return again). Customer retention has been proven to be more cost-effective than acquisition. Studies suggest that it can cost five times more to attract a new customer than to retain an existing one, while increasing customer retention rates by 5% can increase profits by 25% to 95%.

Discover companies and technologies that are revolutionizing supply chain plus monthly insider tips, how-to-guides and latest news in our online magazine.

Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

Read More »