What is the meaning of Customer Reviews?
Customer reviews are proven sales drivers, with the majority of people reportedly trusting online reviews more than they do personal recommendations from friends or family. As such, the majority of customers will always check online reviews before making a purchase online. One way to attract reviews is to use a third-party reviews provider, such as Trustpilot. Alternatively, sending an email after a customer has purchased an item to ask for a review can also be effective, as can incentivising reviews.