The process of identifying and measuring the gaps and imbalances between demand and resources in order to determine how to best resolve the variances through marketing, pricing, packaging, warehousing, outsource plans, or some other action that will optimize service, flexibility, costs, assets, (or other supply chain inconsistencies) in an iterative and collaborative environment.
Top Online Marketplaces in Africa: A Complete Guide 2026
October 5, 2025
Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
