Direct-to-consumer ecommerce brands sell their products directly to consumers, cutting out the need for third-party retailers, wholesalers, and other middlemen. As well as the ability to collect and analyse data, the benefit of a DTC business model is that it affords a more seamless customer journey, and greater control over customer relationships. Examples of the most successful direct-to-consumer ecommerce brands include Glossier and Warby Parker.
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Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
