A strategy where prices fluctuate based on demand, time of day, or other factors. For instance, an online electronics store uses dynamic pricing to adjust prices hourly based on demand spikes during Black Friday. The store lowers prices early in the day to attract more shoppers and gradually increases them as stock dwindles, maximizing revenue while keeping pace with customer interest.
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Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
