It is the practice of using emails to promote your ecommerce business. This can include everything from promotional messages about new products or sales events to informative newsletters that keep your customers up to date on industry trends and news. Additionally, email marketing can help you build relationships with your customers by providing them with personalized content and offers tailored specifically to their interests and preferences.
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Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
