Predictions of how much of a product will be purchased by customers. Relies upon both quantitative and qualitative methods.

Top Online Marketplaces in Africa: A Complete Guide 2026
Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,