eCommerce Wordbook

Forecasting

Logistics Glossary

Predictions of how much of a product will be purchased by customers. Relies upon both quantitative and qualitative methods.

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Top Online Marketplaces in Africa: A Complete Guide 2026.png

Top Online Marketplaces in Africa: A Complete Guide 2026

Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,

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