eCommerce Wordbook

Google Analytics

What is the meaning of Google Analytics?

Google Analytics is a web analytics service by Google that provides detailed statistics and analytics for websites and apps. It helps businesses understand user behavior, track website traffic, and make data-driven decisions to improve their online presence.

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Top Online Marketplaces in Africa: A Complete Guide 2026.png

Top Online Marketplaces in Africa: A Complete Guide 2026

Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,

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