In marketing, the total demand that would exist within a defined customer1) In VMI, the trading partner or reseller, i.e., ... group in a given geographical area during a particular time period given a known marketing program.
In marketing, the total demand that would exist within a defined customer1) In VMI, the trading partner or reseller, i.e., ... group in a given geographical area during a particular time period given a known marketing program.
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