Marketplace commerce refers to a type of ecommerce model where businesses or individuals can buy and sell goods or services on an online marketplace platform. Marketplace platforms provide a centralized location for buyers and sellers to connect and transact without the need for a traditional brick-and-mortar store. Marketplace commerce platforms can be general, offering a wide range of products.
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Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
