The creation of a high-volume product with large variety so that a customer may specify his or her exact model out of a large volume of possible end items, while manufacturing cost is low because of the large volume. An example is a personal computer order in which the customer may specify processor speed, memory size, hard disk size and speed, removable storage device characteristics, and many other options when PCs are assembled on one line and at a low cost.
Top Online Marketplaces in Africa: A Complete Guide 2026
October 5, 2025
Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
