What is the meaning of Omnichannel?
Omnichannel refers to a retail strategy that aims to provide customers with a seamless and integrated shopping experience across multiple channels and touchpoints. Omnichannel retail is focused on providing a consistent and cohesive experience for customers, regardless of how they choose to interact with a brand, whether it is through online, mobile, or physical channels. Sephora is a great example of omnichannel ecommerce. Shoppers can choose to buy from physical stores or online store that can be accessed on phone, computer or tablet. The reward points for loyal customers or past purchase history or any other information is seamlessly organized across different shopping channels.