eCommerce Wordbook

Organic Search

What is the meaning of Organic Search?

Website traffic that comes from unpaid search engine results. For example, an online coffee subscription service invests in SEO to rank highly for “best coffee subscription,” driving significant organic search traffic without relying on paid ads.

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Top Online Marketplaces in Africa: A Complete Guide 2026.png

Top Online Marketplaces in Africa: A Complete Guide 2026

Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,

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