eCommerce Wordbook

Product Attributes

What is the meaning of Product Attributes?

Product attributes are a set of characteristics that help to define and differentiate a product, which can in turn impact the customer’s purchase decision. Attributes can be classified as ‘universal’, i.e. product title, description, reviews. They can also be ‘category-specific’ and can apply to individual product categories, and are commonly used to differentiate and compare two products in the same category.

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