Product discovery is the process of a user arriving on an ecommerce site and discovering a product they want to buy. By enabling product discovery, ecommerce sites can make it easier for customers to find what they are looking for and make a purchase in less time – both in situations when a customer already knows what they want, and when they don’t.
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Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
