eCommerce Wordbook

Sales Consultant

What is the meaning of Sales Consultant?

A sales consultant is a professional who assists customers in making informed purchasing decisions by offering personalized recommendations, guidance, and product expertise. As e-commerce evolves, the role of the sales consultant is increasingly augmented by AI, which enhances efficiency and personalization in customer interactions, particularly in B2C settings, while human consultants remain vital in complex B2B transactions that require deeper comprehension and strategic thinking.

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