Scarcity is a sales technique based on the threat of loss, which is often more powerful than the prospect of gaining something of equal value. Product and category pages typically imply scarcity based on number of items in stock or an offer that is running out. Some ecommerce companies have been criticised for effectively misleading the customer with scarcity (e.g. failing to end promotions after the countdown clock has hit zero).
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Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,
When you’re shipping 500-600 orders per month and your current 3PL provider starts treating you like just another number in their system, it’s time to reassess your fulfillment strategy. A recent conversation in the e-commerce community perfectly illustrates a common frustration: small brands getting lost in the machinery of enterprise-level
