eCommerce Wordbook

Segmentation

What is the meaning of Segmentation?

Segmentation is the practice of dividing potential customers into different groups based on different characteristics and traits. Different segments can include demographics (e.g. based on age or gender), behaviours (e.g. past purchases or abandonment) or psychographics (personal beliefs or values).

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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The Future of Supply Chain Magazine

Order Shipped: What It Really Means and What Happens Next

Ever get hit with questions like, “How do I track my package?” or “Why’s my stuff taking so long?” And what about “Order Confirmed” vs. “Dispatched” vs. “Shipped”? Aaah! If you’re running a store, you’ve probably heard them all. Good news! This guide is your cheat sheet for understanding all those

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