What is the meaning of Service OVP?
Just like a product OVP (online value proposition), a service OVP is designed to differentiate an ecommerce company’s service, in order to convince the customer to choose the brand over a competitor. AO.com’s service OVP is “free 100-day returns”. The use of 100 instead of 365 might seem less appealing, but it is unique, and still a sufficiently large enough number to be reassuring.