eCommerce Wordbook

Service OVP

What is the meaning of Service OVP?

Just like a product OVP (online value proposition), a service OVP is designed to differentiate an ecommerce company’s service, in order to convince the customer to choose the brand over a competitor. AO.com’s service OVP is “free 100-day returns”. The use of 100 instead of 365 might seem less appealing, but it is unique, and still a sufficiently large enough number to be reassuring.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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