What is the meaning of Social Commerce?
Social commerce refers to the ability to make a purchase through a third-party social media platform such as Facebook or Instagram. The industry has seen many ‘buy’ buttons and hybrid platforms flounder over the past few years in the west, however, social commerce finally arrived in 2019 in the form of Instagram Checkout, which allows users to checkout without navigating away from the app. In the main, the term refers to social media advertising and its role in acquisition for ecommerce companies, such as through shoppable ads on Instagram.