eCommerce Wordbook

UPC

What is the meaning of UPC?

UPCs are 12-digit standardized codes used globally to identify products, remaining consistent across all retailers and platforms. These codes are managed externally by GS1, the global standards organization. Read our UPC vs SKU comparison for more information.

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Top Online Marketplaces in Africa: A Complete Guide 2026.png

Top Online Marketplaces in Africa: A Complete Guide 2026

Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,

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