eCommerce Wordbook

Value Proposition

What is the meaning of Value Proposition?

A value proposition is a unique promise of value that a product or service offers to customers, highlighting the benefits and advantages that differentiate it in the market.

Discover companies and technologies that are revolutionizing supply chain plus monthly insider tips, how-to-guides and latest news in our online magazine.

Top Online Marketplaces in Africa: A Complete Guide 2026.png

Top Online Marketplaces in Africa: A Complete Guide 2026

Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,

Read More »