What is the meaning of Vertical Marketplaces?
Vertical (or curated) marketplaces enable tailored online shopping experiences, by providing access to a base of customers online, along with consumer and product data insights in terms of customer tastes and preferences. One example of a vertical marketplace is Lyst.com, which serves fashion retailers and customers. Each fashion brand selects the collection of fashion items it makes available through Lyst to give retail customers the feeling of browsing a curated fashion collection.