What is the meaning of Visual Search?
Visual search is when a customer uses a photo instead of keywords as a search term on an ecommerce site. The process is made possible by recognition technology and mobile phone processing. The main benefit of visual search is that it can enable the user to find what they want (as well as similar items) much faster. This is because photos can contain more immediate information than a user would normally write in a search, as well as convey hard-to-describe elements, such as patterns, shapes and style.