What is the meaning of Wish Lists?
Wish lists have several meanings and functions. Ian McAllister, formerly in charge of the ‘Wish List’ feature for Amazon, describes them as an alternative to basket holding. This means that a customer will use a wish list to temporarily hold items. Another benefit of wish lists is that they do not disappear if a customer ends a particular session; this increases the likelihood that they will buy the item when they return, even if they returned to the site for another reason. Customers can also use wish lists for gifting and sharing purposes; they often include the option to be made public so that customers can share them with friends, family, or on social media.