eCommerce Wordbook

Year-over-Year (YOY)

What is the meaning of Year-over-Year (YOY)?

YOY also referred to as year-over-year is an evaluation method that compares a company’s financial performance at specific periods of time throughout a year against previous year results on an annualized basis.

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Top Online Marketplaces in Africa: A Complete Guide 2026.png

Top Online Marketplaces in Africa: A Complete Guide 2026

Table of Contents Introduction Africa’s digital commerce sector is entering a defining phase. By 2026, the continent’s online marketplaces are not only competing for consumers but also shaping logistics, payments, and digital trust. With smartphone penetration surpassing 50% and rapid improvements in digital infrastructure, platforms like Jumia, Takealot, Konga, Kilimall,

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