eCommerce Wordbook

Attach Rate

What is the meaning of Attach Rate?

Definition and Application: Attach rate refers to the percentage of customers who purchase complementary products or services along with a primary product. It’s a key metric for assessing the effectiveness of cross-selling and upselling strategies within an ecommerce business.
Importance in Ecommerce: A high attach rate indicates successful cross-selling or bundling strategies, leading to increased revenue and improved customer satisfaction by offering relevant add-ons or accessories. Businesses use attach rate to evaluate the performance of sales strategies and to identify opportunities for improvement.
Strategies to Improve Attach Rate: To improve attach rates, businesses can recommend relevant add-ons during the shopping or checkout process, bundle complementary products, or offer discounts on additional items. Personalization and targeted recommendations based on customer behavior can also significantly enhance attach rates.

Discover companies and technologies that are revolutionizing supply chain plus monthly insider tips, how-to-guides and latest news in our online magazine.

Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

Read More »