Waredock Magazine

Warehouse and eCommerce Fulfilment Market in Poland 2025

Poland has rapidly emerged as one of Europe’s most dynamic e-commerce and warehouse fulfillment markets. As of 2025, this Central European powerhouse is not just catching up with Western Europe’s digital economies but carving a distinct identity as a regional hub for warehousing, cross-border logistics, and agile digital retailing.

The Polish e-commerce market—valued at over PLN 124 billion in 2023 and expected to exceed PLN 155 billion by 2025—has seen exponential growth fueled by digital transformation, rising internet penetration, and consumer behavior shifts triggered by the COVID-19 pandemic. Simultaneously, Poland’s warehouse sector has exploded, with over 30 million square meters of modern logistics space developed, offering critical support to both domestic and international online retailers.

This article explores the unique synergy between Poland’s e-commerce boom and the warehouse fulfillment sector, touching on consumer preferences, infrastructural developments, technological integration, cross-border trade, labor market trends, and sustainability imperatives shaping the future of logistics in Poland.

Market Landscape and Growth Trajectory

Poland’s e-commerce fulfillment sector is closely tied to the growth of its digital retail market, which has experienced a five-fold increase in B2C sales and a 3.5-fold jump in B2B volumes over the past decade. From household electronics to fashion and even groceries, Polish consumers are embracing online shopping across all demographics.

Key Market Stats:

Over 87% of internet users now shop online (compared to 45% a decade ago).
150,000 Polish entrepreneurs now sell online, many exclusively via platforms like Allegro.
The B2C e-commerce value is projected to reach PLN 187 billion by 2027, with a CAGR of around 10%.

The booming e-commerce market has created significant demand for warehouse and fulfillment services. Cities like Warsaw, Poznań, Łódź, Wrocław, and the Upper Silesian region have seen a surge in warehouse development, making Poland the third-largest logistics hub in Europe by total warehouse space.

Drivers of Growth:

Poland’s central location offers strategic access to both Western and Eastern European markets.
Investments in road and rail infrastructure (such as S14, Via Carpathia, and new intermodal terminals).
Government incentives and EU funding for logistics and industrial development.

Consumer Behavior and Fulfillment Expectations

Today’s Polish e-shoppers are digitally savvy, convenience-focused, and value-driven. According to the Polish e-Chamber’s 2023 study, the top three reasons Poles shop online include 24/7 availability, convenience (no physical store visits), and unlimited time for product selection. But Polish shoppers are also some of the most pragmatic in Europe—they care about cost, delivery speed, and return simplicity.

Fulfillment Preferences:

InPost’s Paczkomat parcel lockers dominate the last-mile delivery experience with over 80% usage among consumers. Over 20,000 lockers are now deployed nationwide.
Free and fast delivery options remain a competitive edge for retailers.
Returns policies and pickup/drop-off convenience greatly influence repeat purchases.

Digital Maturity:

Poles now use an average of 3.8 internet-enabled devices for shopping.
Mobile commerce is especially prominent among younger demographics, with voice and visual search tools gaining traction.
The use of voice search has grown over 40% year-on-year, particularly among Gen Z consumers.

E-shoppers in Poland are becoming more demanding, expecting real-time updates, hyper-personalized recommendations, and low-friction returns. The influence of social commerce and influencer-driven marketing continues to grow, pushing brands to invest in omnichannel and immersive shopping journeys

Warehousing Infrastructure and Real Estate Trends

Warehouse development in Poland has kept pace with digital retail growth. Between 2015 and 2023, total warehouse stock expanded by nearly 200%, with speculative and build-to-suit (BTS) projects flourishing.

Trends and Drivers:

Mega-Fulfillment Centers: Facilities exceeding 50,000 sqm are on the rise, serving both national and cross-border fulfillment.
Last-Mile Urban Logistics: Micro-fulfillment centers (MFCs) are being deployed closer to consumers, particularly in Warsaw, Kraków, and Gdańsk.
Developer Activity: Panattoni, 7R, and MLP Group are among the top developers driving rapid warehouse expansion.

Challenges and Constraints:

Rising land prices, especially around Warsaw and Silesia.
Increasing construction costs due to material shortages and inflation.
Delays in permitting and utilities in certain regions.

Sustainability Integration:

Most new warehouses now meet BREEAM or LEED environmental certification.
Solar rooftops, rainwater harvesting, and energy-efficient insulation are becoming standard features.

According to CBRE Poland, demand for warehouse space in 2025 remains high, especially for flexible, tech-ready properties. Occupancy rates in core logistics zones exceed 96%.

Fulfillment in Bratislava, Slovakia | #008A1201

Area: 9712 m²

eCommerce Fulfillment in Warsaw, Poland

Area: 11100 m²

eCommerce Fulfillment in Tallinn, Estonia | #003A1202

Area: 20000 m²

Storage and Handling in Tallinn, Estonia

Area: 12000 m²

Logistics Technology and Automation

As Poland’s e-commerce fulfillment ecosystem matures, logistics technology is becoming a strategic differentiator for businesses looking to gain a competitive edge. Efficiency, accuracy, speed, and scalability are no longer optional—they’re essential. In 2025, both large enterprises and SMEs are accelerating their adoption of advanced warehouse and logistics technologies.

1. Smart Warehouses and IoT Integration

Modern Polish warehouses are increasingly adopting Internet of Things (IoT) technology to enable real-time monitoring and control of operations. IoT devices collect and transmit data on temperature, humidity, inventory levels, and machinery status, allowing logistics managers to optimize operations on the fly.

Smart shelving systems now guide warehouse workers to exact bin locations, reducing pick times by up to 40%. Automated restocking alerts and predictive maintenance systems help ensure minimal downtime and better resource utilization.

2. Robotics and Automated Storage & Retrieval Systems (AS/RS)

Robots are transforming Polish warehouses. In particular:

Automated guided vehicles (AGVs) handle repetitive transport tasks within large facilities.
Robotic arms are deployed for palletizing, sorting, and packaging operations.
AS/RS units retrieve items quickly and accurately from storage racks, maximizing vertical space and improving throughput.

Warehouses operated by Amazon in Poznań and Wrocław showcase some of the most advanced robotics systems in Europe. These facilities use collaborative robots (cobots) that work side by side with human staff, significantly enhancing productivity and safety.

3. Warehouse Management Systems (WMS) and Cloud Integration

Adoption of WMS platforms has surged in Poland. These systems provide real-time visibility into inventory, automate order picking and shipping workflows, and integrate with e-commerce platforms like Allegro, Shopify, WooCommerce, and Magento.

Many companies are moving WMS and ERP functions to the cloud for greater scalability and lower maintenance costs. This trend is particularly evident among SMEs, who now have access to powerful SaaS tools with intuitive dashboards and API-driven integrations.

4. AI and Predictive Analytics

Artificial intelligence is enabling a new level of insight and automation in Polish fulfillment centers. Algorithms analyze vast amounts of order, inventory, and delivery data to:

Forecast demand patterns.
Optimize inventory placement within warehouses.
Dynamically route delivery vehicles based on weather, traffic, and load.

Polish startups like Silky Coders (a CCC Group company) and the AI division of InPost are at the forefront of deploying machine learning models to improve fulfillment accuracy and last-mile efficiency.

5. Computer Vision and Quality Control

Computer vision systems are now being used for defect detection, packaging verification, and real-time tracking of goods. High-resolution cameras paired with AI algorithms ensure quality control without manual inspection, reducing error rates and operational delays.

6. Drone and Autonomous Vehicle Trials

While still in early stages, Poland has seen the first pilot projects involving drone-assisted inventory monitoring and autonomous delivery vans in logistics parks. Regulatory frameworks are evolving to support more widespread adoption in the coming years.

7. Cybersecurity and Data Protection

As more logistics operations become digitized, cybersecurity is a growing concern. Warehousing firms are investing in encryption, firewalls, and AI-powered threat detection to protect sensitive customer and order data.

8. Digital Twins and Simulation Tools

Leading logistics providers in Poland are starting to use digital twins—virtual replicas of physical warehouses—to simulate and test different configurations. These simulations help optimize space utilization, workflow design, and throughput without disrupting live operations.

Cross-Border Trade and International Fulfillment

In 2025, Poland’s strategic location in the heart of Europe continues to be a major advantage for cross-border e-commerce fulfillment. The country serves as a central logistics node connecting Western and Eastern Europe, the Nordics, and the Balkans. Its role in the European supply chain has been further solidified by the rapid expansion of both regional and international e-commerce markets.

1. Poland as a Gateway to Europe

Poland’s position between Germany, the Czech Republic, Slovakia, Ukraine, and the Baltic states gives it unparalleled access to key European markets. This location is complemented by robust road and rail infrastructure, a modern air freight network, and major logistics parks near national borders.

Germany remains Poland’s largest trade partner, and many Polish fulfillment centers serve customers in Berlin, Dresden, and Leipzig within 24 hours.

Czechia and Slovakia rely on Polish logistics hubs for east-west transit and delivery services.

The Baltic corridor, supported by EU TEN-T investments, further integrates Poland with Lithuania, Latvia, and Estonia.

2. Cross-Border E-commerce Growth

More than 30% of Polish e-commerce companies now sell internationally. Key growth regions include:

Germany – due to geographic proximity and cultural similarities.
Scandinavia – for high-margin opportunities.
Ukraine and Romania – for market expansion amid rising consumer spending.

According to PwC’s “Development Prospects” report, Polish exports via e-commerce will grow at double-digit rates through 2027, contributing significantly to overall trade surplus in digital goods and services.

3. Logistics Partnerships and EU Integration

To serve cross-border markets, Polish fulfillment providers are integrating with international platforms and courier services:

Partnerships with DHL, GLS, UPS, and FedEx offer seamless parcel handling from Poland to all EU countries.
Integration with Amazon’s Pan-EU Fulfillment Network allows Polish SMEs to ship across Europe using local FBA hubs.
Participation in the EU VAT OSS (One Stop Shop) scheme simplifies tax collection and compliance for Polish sellers targeting multiple EU countries.

4. Reverse Logistics and Return Policies

Efficient return handling is crucial to building trust with international buyers. Polish fulfillment centers increasingly offer:

Local return addresses in key export markets.
Consolidation points in Germany and Austria.
Partnerships with returns aggregators and third-party logistics (3PL) providers for frictionless processing.

5. Inbound Fulfillment and Imports

Poland is also a key destination for imported goods, particularly from China and other Asian suppliers. Fulfillment centers located near Gdańsk and Łódź are tailored to handle:

Containerized sea shipments arriving at the Port of Gdańsk.
Air freight via Warsaw Chopin and Katowice-Pyrzowice airports.
Rail freight through the New Silk Road, connecting Łódź with Xi’an and Chengdu.

Companies like JD Worldwide and Alibaba have expressed growing interest in Poland as a cross-border fulfillment hub for entering the EU market.

6. Regulatory and Customs Environment

As an EU member, Poland benefits from harmonized customs rules, low border friction, and digital customs filing systems. However, the government is also investing in:

Advanced scanning technology at border checkpoints.
Customs modernization programs for post-Brexit trade adjustments.
Enhanced cooperation with Ukraine and Moldova to facilitate eastward trade flows.

7. Trends in Cross-Border Consumer Behavior

International consumers ordering from Polish e-tailers are increasingly sensitive to:

Delivery speed and tracking accuracy.
Clear pricing and transparency (taxes, duties).
Easy and affordable return processes.

Polish sellers are adapting by offering multi-language support, dynamic pricing based on location, and region-specific promotions through platforms like eBay, Etsy, and Amazon.

In conclusion, Poland’s evolution from a domestic fulfillment hub to a pan-European logistics powerhouse is firmly underway. Its central geography, competitive costs, and rapidly modernizing infrastructure make it an indispensable player in cross-border trade. As Polish companies expand outward and foreign retailers look inward to Poland, the nation’s role in shaping Europe’s e-commerce future becomes even more prominent.