Process of shipping direct from a manufacturer’s plant or distribution center to the customer’s retail store, thus bypassing the customer’s distribution center. Also called Direct-to-Store Delivery.

Retailer vs Wholesaler vs Distributor vs Reseller – What’s the Difference?
Starting a new eCommerce business can feel like learning a new language. You’ll quickly encounter terms like retailer, wholesaler, distributor, and reseller. What do they all mean, and how do they differ? In simple terms, these labels describe different roles in the supply chain that gets products from the maker