Process of shipping direct from a manufacturer’s plant or distribution center to the customer’s retail store, thus bypassing the customer’s distribution center. Also called Direct-to-Store Delivery.

Fulfilment vs Fulfillment: The Complete Guide to Spelling, Meaning, and SEO Impact
In the world of global commerce, language and regional spelling differences often become more than a matter of preference—they can influence branding, search engine optimization (SEO), customer trust, and overall business communication. A prime example of such a divergence is the usage of “fulfilment” versus “fulfillment.” Though the difference between