eCommerce Wordbook

A/B Testing

What is the meaning of A/B Testing?

A/B testing – otherwise known as split testing – is the method of testing two different variables on a web page in order to see which one performs better.For example, a website might show 50% of visitors one call-to-action, and the other 50% would see a different call-to-action. The version of the page that generates the highest conversion rate is then considered the most effective.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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