eCommerce Wordbook

Checkout Process

What is the meaning of Checkout Process?

The checkout process refers to the various steps a customer takes when completing a purchase online, starting from when the customer clicks ‘checkout’ or ‘buy now’ all the way through to the order confirmation page. The checkout process usually include reviewing an order, inputting billing and delivery information, as well as entering payment details. The most effective checkout processes (in terms of generating the lowest abandonment rate) tend to be those that include the fewest steps, and require the least amount of effort on behalf of the customer. Amazon’s reputation for slick customer experience is due in part to the ease of its 1-Click ordering.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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