What is the meaning of Checkout Process?
The checkout process refers to the various steps a customer takes when completing a purchase online, starting from when the customer clicks ‘checkout’ or ‘buy now’ all the way through to the order confirmation page. The checkout process usually include reviewing an order, inputting billing and delivery information, as well as entering payment details. The most effective checkout processes (in terms of generating the lowest abandonment rate) tend to be those that include the fewest steps, and require the least amount of effort on behalf of the customer. Amazon’s reputation for slick customer experience is due in part to the ease of its 1-Click ordering.