The process of identifying and measuring the gaps and imbalances between demand and resources in order to determine how to best resolve the variances through marketing, pricing, packaging, warehousing, outsource plans, or some other action that will optimize service, flexibility, costs, assets, (or other supply chain inconsistencies) in an iterative and collaborative environment.

Logistics Costs Explained
In this article, we look at warehousing, fulfillment and overall logistics costs when selling products via eCommerce and B2B sales. Plus, we review the average