eCommerce Wordbook

Drip Campaign

What is the meaning of Drip Campaign?

A drip campaign is a sequence of emails designed to to engage and nurture customers over time. The campaign automatically delivers relevant content at predefined intervals, guiding recipients towards desired actions like purchases or subscriptions.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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