eCommerce Wordbook

Growth Hacking

What is the meaning of Growth Hacking?

A set of marketing strategies focused on rapid growth using data, testing, and creativity. For example, an online subscription service might use A/B testing on its landing pages to determine which headlines and layouts drive more conversions, enabling it to scale its customer base quickly.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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