eCommerce Wordbook

Impulse Purchase

What is the meaning of Impulse Purchase?

Impulse purchase or impulse buying is a term used to describe an unplanned decision to buy a product or service, made just before a purchase, it generally takes place right at checkout.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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