eCommerce Wordbook

Key Performance Indicators (KPI)

What is the meaning of Key Performance Indicators (KPI)?

KPIs are a set of metrics that help you track the success of your online store; they’re essential for making data-driven decisions. It includes things like conversion rate, average order value, customer acquacquisition cost, and lifetime value.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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