eCommerce Wordbook

O2O (Online to Offline)

What is the meaning of O2O (Online to Offline)?

O2O refers to a business model that combines both online and offline channels to create a seamless customer experience. In an O2O business, customers can use online platforms or mobile apps to search for, order, and pay for products or services, which are then fulfilled in physical locations such as stores or service centers.

Discover companies and technologies that are revolutionizing supply chain plus monthly insider tips, how-to-guides and latest news in our online magazine.

Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

Read More »