eCommerce Wordbook

Pull or Pull-Through Distribution

Logistics Glossary

Supply chain action initiated by the customer. Traditionally, the supply chain was pushed; manufacturers produced goods and pushed them through the supply chain and the customer had no control. In a pull environment, a customer’s purchase sends replenishment information back through the supply chain from retailer to distributor to manufacturer so goods are pulled through the supply chain.

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Who are Amazon's main competitors?

Who are Amazon’s main competitors?

When it comes to online retail and ecommerce powerhouses, one name towers above the rest: Amazon. Thanks to its unmatched strengths in logistics, transportation, distribution, and constant technological innovation, Amazon has pulled so far ahead that it’s fair to wonder if anyone else even qualifies as true competition. Seriously —

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