The allocation of product among customers, or components among manufactured goods during periods of short supply. When price is used to allocate product, it’s allocated to those willing to pay the most.

Inventory Counting 101: Your Simple Guide to Better Stock Management
Running an ecommerce business? Then you know inventory is everything. But here’s the question: do you actually know how much inventory you have right now? Many business owners think as long as they have enough products to sell, the exact count doesn’t matter. That’s a costly mistake. Accurate inventory counts