Eastern Europe’s digital economy is thriving, and the region’s online marketplaces are playing a crucial role in shaping modern retail. From Poland and Romania to the Baltics and Ukraine, regional giants are rising fast — offering localized services, loyal consumer bases, and growing cross-border potential.
Here’s a look at the top online marketplaces in Eastern Europe in 2025 and why they matter for sellers and fulfillment centers.
🇵🇱 Allegro – Poland’s E-Commerce Titan
Monthly Visitors: 289 million
Website: allegro.pl
Overview:
Allegro is not just Poland’s largest marketplace — it’s one of Europe’s top platforms overall. It’s expanding rapidly into Czechia, Slovakia, and beyond, offering a powerful, trusted platform for millions of consumers.
Why Sellers Love It:
Highly engaged local customer base
Cross-border shipping to 24 countries
Strong in electronics, fashion, and home goods
Fulfillment Opportunity:
Offer last-mile delivery and warehousing tailored for Central and Eastern Europe.
🇷🇴 eMAG – Regional Leader in Romania, Bulgaria, Hungary
Monthly Visitors: ~45 million
Website: emag.ro
Overview:
eMAG dominates the Romanian market and is a fast-growing regional player. Its logistics arm, Sameday, enhances its delivery power across borders.
Why Sellers Love It:
Regional expansion through eMAG Marketplace
Trusted brand with mobile-first experience
Multi-country support (RO, BG, HU)
Fulfillment Opportunity:
Partner with eMAG for cross-border warehousing or become a local fulfillment alternative.
🌍 OLX – Classifieds Giant Across Eastern Europe
Monthly Visitors (CEE): 50–70 million
Website: olx.pl
Overview:
OLX operates in multiple countries, offering classified-style listings for everything from used goods to services. Strong markets include Poland, Romania, and Ukraine.
Why Sellers Love It:
Zero to low listing fees
Local appeal for used, niche, and secondhand items
Simple onboarding for new merchants
Fulfillment Opportunity:
Help sellers with logistics and packaging for secondhand product resale.
🇺🇦 Rozetka – Ukraine’s E-commerce Powerhouse
Monthly Visitors: ~15 million
Website: rozetka.com.ua
Overview:
Despite geopolitical challenges, Rozetka remains a dominant player in Ukraine with diverse product categories from electronics to fashion.
Why Sellers Love It:
Massive brand loyalty in Ukraine
Generalist approach with strong logistics
Adaptable platform for various business sizes
Fulfillment Opportunity:
Support Ukrainian and cross-border sellers with regional warehousing.
🇨🇿 Heureka – Czech-Slovak Marketplace and Price Comparison
Monthly Visitors: ~10 million
Website: heureka.cz
Overview:
Heureka combines price comparison with marketplace features. It is trusted by Czech and Slovak consumers for electronics, beauty, and household products.
Why Sellers Love It:
Transparent price comparison interface
Popularity with deal-seeking shoppers
Multistore synchronization
Fulfillment Opportunity:
Enable Czech-based logistics hubs with integration to Heureka’s merchant tools.
🇱🇹 220.lv / Pigu Group – Baltics’ E-commerce Backbone
Monthly Visitors (Group): ~6–8 million
Websites: 220.lv, pigu.lt
Overview:
Pigu Group operates in Lithuania, Latvia, and Estonia under different local domains. It’s the leading general marketplace in the Baltics.
Why Sellers Love It:
Pan-Baltic visibility from one dashboard
Low competition
Trust among local consumers
Fulfillment Opportunity:
Offer logistics across Estonia, Latvia, and Lithuania with centralized fulfillment.
🇵🇱 eObuwie & Modivo – Fashion Footwear Champions
Monthly Visitors: ~8 million
Website: eobuwie.com.pl
Overview:
eObuwie and its sister brand Modivo focus on shoes and premium fashion. Strong delivery systems and fashion-forward branding make it a favorite in Poland and CEE.
Why Sellers Love It:
Fashion-specific tools and audience
Strong presence in footwear and accessories
Omnichannel integration with brick-and-mortar
Fulfillment Opportunity:
Logistics tailored for high-volume footwear returns and style-based sorting.
🇷🇺 Wildberries – Russia & Neighboring Markets
Monthly Visitors (pre-2022): 200+ million
Website: wildberries.ru
Overview:
Although affected by sanctions, Wildberries remains a huge player in Russia and nearby countries. It’s a key fashion and general goods platform.
Why Sellers Love It:
Enormous user base
Low commission structure
Mobile-first shopping
Fulfillment Opportunity:
Localized fulfillment for Eastern markets with internal infrastructure.
🇨🇿 Notino – Beauty & Cosmetics Marketplace
Monthly Visitors: ~7 million
Website: notino.com
Overview:
Started in Czechia, Notino has grown into a top destination for fragrances and beauty products across Europe.
Why Sellers Love It:
Specialized niche in cosmetics
Loyal customer base
Trusted product quality and delivery
Fulfillment Opportunity:
Support fulfillment with secure handling and regulatory packaging for beauty goods.
🌐 Honorable Mentions
Okazii.ro (Romania) – Local general marketplace
Joom (Russia & CEE) – Budget, mobile-first platform
💼 Final Thoughts
Eastern Europe’s marketplaces offer huge potential for sellers looking to tap into localized buying habits, growing internet penetration, and lower competition compared to Western Europe. Whether you’re a seller or a fulfillment partner, these platforms present powerful growth opportunities in 2025 and beyond.
