Postnord latest research (available in Swedish here) states that more than third of Nordic online consumer orders are from abroad and in total these cross-border shoppers spent 3.62 billion euros on online purchases from foreign websites last year. When it comes to foreign trade, Finland is the champion of the Nordic countries. A total of 44 percent of Finnish consumers shop online at foreign websites every month. Most popular destinations for cross-border ecommerce in the Nordics are China, the United Kingdom, Germany and Sweden.
“Today’s consumers are becoming increasingly global in their buying behavior and it’s important to bring it along when you develop your ecommerce strategy. There is a great potential for Swedish online retailers to reach further than the Swedish markets”, says PostNord Sweden’s retail analyst Carin Blom.
The mobile phone becomes an increasingly important tool for Nordic online shoppers. The smartphone is used for researching, checking stock and price tags, asking for advice and ofcourse, for purchasing. About 36 percent of Nordic consumers said they made one or more purchases with their phone, which is a sharp increase compared to the 26 percent of 2016.
