Entering Europe from China? Sell from EU stock, like a local brand.
Direct parcels from China now pay €3 customs duty and a €2 handling fee for every item. We help Chinese brands and factories import in bulk, clear EU customs once, store stock in an EU warehouse and deliver in 1–3 days.
Europe has closed the parcel route. The big platforms have already moved.
Since 1 July 2026 every low-value parcel from outside the EU pays a flat €3 customs duty per item. Since 1 November 2026 an EU handling fee of €2 per item has been added, whatever the parcel is worth. A three-item order shipped from China now carries €15 in fees before VAT.
Goods already in an EU warehouse pay neither. That is why Shein and Temu are moving stock into European warehouses. Read how Shein and Temu are moving stock to the EU, and what it means for smaller Chinese brands.
Your EU market entry, from factory to customer.
One partner for the logistics side of entering Europe, so your team can focus on product and sales.
Shipping from China
Sea, rail and air freight from China to our EU warehouses, booked to arrive when your stock is needed. See shipping from China to Europe.
EU customs clearance
Import declarations, duty and import VAT, with HS code and document checks before goods leave China. See customs clearance.
EORI, VAT and compliance
EORI, customs representation, VAT and OSS set up in the right order, with a clear list of product rules to check, such as GPSR, CE marking and EPR.
EU warehouse and fulfilment
Stock in one EU warehouse, synced with your shop or marketplace, picked, packed and shipped across the EU in 1–3 days.
Marketplaces, Amazon and Shopify
Amazon FBA prep and FBM, marketplace orders, and Shopify store setup, marketing and AI visibility for your own EU shop.
Returns inside the EU
Returns received, checked and restocked in the EU, so they never travel back to China. See returns.
Turn every order into a domestic parcel.
Already selling to EU customers with parcels from China? Move your best-selling products into EU stock first, keep slow movers on direct shipping, and switch more over as volumes grow.
Launch your own brand in Europe.
Manufacturer moving from wholesale to selling under your own brand? We handle import, storage, B2B pallets to retailers and B2C parcels from the same stock. See B2B fulfilment.
From your factory in China to EU customers.
- 01
Plan
Pick your EU warehouse, check product rules, set up EORI and VAT.
- 02
Ship
Sea, rail or air from China, consolidated into pallets or containers.
- 03
Clear
One import declaration, duty and import VAT for the whole shipment.
- 04
Store
Received, counted and synced to your shop and marketplaces.
- 05
Sell
Orders shipped across the EU in 1–3 days; returns handled locally.
Direct parcels or EU stock?
Example: an order with three different products, worth €60.
| Parcel from China | Stock in the EU | |
|---|---|---|
| Customs duty | €3 × 3 items = €9 | Normal rate for the goods, paid once per shipment |
| EU handling fee | €2 × 3 items = €6 | None |
| Customs | Every parcel is an import | One clearance per shipment |
| Delivery | About 1–2 weeks | 1–3 days |
| Returns | Back to China or written off | Restocked in the EU |
Import VAT is due in both cases. Normal duty rates depend on the product’s HS code; see landed cost.
EU launch checklist for Chinese brands.
- EU EORI number. Apply in your first country of import. What is EORI?
- Customs representative. Declares your goods if you have no EU company. How it works
- VAT registration. In the country where your stock is, plus OSS for sales to other EU countries.
- EU responsible person. Required for consumer products under GPSR, named on the product or packaging.
- Product rules. CE marking where needed, EPR for packaging, WEEE for electronics, CPNP for cosmetics.
- Labels and manuals. In the language of each country you sell to.
Choose your first EU warehouse.
Lower cost, central location
Close to Germany and Central Europe, and to the main China–EU rail entry point at the Belarus–Poland border.
Fulfilment in PolandNetherlandsNext to the sea ports
Near Rotterdam, Europe’s largest container port, with fast parcel lanes to Benelux, Germany and France.
Fulfilment in the NetherlandsGermanyInside the biggest market
Next-day delivery to German shoppers, Europe’s largest eCommerce market, and short lanes to neighbouring countries.
Fulfilment in GermanyEstoniaDigital gateway to the Nordics and Baltics
Lower costs, with Finland and Sweden served by overnight linehaul. With e-Residency you can set up and run an EU company online, almost every public service is digital, and Estonia has the most tech unicorns per capita in Europe.
Fulfilment in EstoniaChinese brands in Europe: common questions.
Guides: Shein and Temu move stock to EU warehouses · Shipping from China to Europe · Selling in the EU from outside the EU · Europe–China freight
Do Chinese brands need an EU company to sell in Europe?
No. You can sell from a Chinese company. You need an EU EORI number to import, a customs representative to declare your goods, a VAT registration in the country where your stock is, and an EU responsible person for consumer products under GPSR. If you prefer your own EU company, Estonia’s e-Residency lets founders set up and run an Estonian company online from anywhere.
How much do EU fees add to a parcel shipped from China?
Since 1 July 2026 each item in a parcel worth up to €150 pays €3 customs duty, and since 1 November 2026 an EU handling fee of €2 per item applies whatever the value. A parcel with three different products pays €9 duty and €6 handling fee, plus import VAT.
Does stock in an EU warehouse avoid the €3 duty and €2 handling fee?
Yes. Goods imported in bulk pay the normal customs duty for the product once, on the whole shipment. Orders shipped from the EU warehouse are domestic parcels, so the per-item fees for low-value imports do not apply.
Which EU country is best for a first warehouse?
It depends on your main markets and how your goods arrive. Poland is lower cost and close to the China–EU rail route, the Netherlands is next to Rotterdam port, and Germany is the largest market. Most of the EU is reachable in one to three days from any of them.
Can you take B2B pallet orders and marketplace orders from the same stock?
Yes. The same EU stock can serve your own shop, marketplaces such as Amazon, and pallet orders to retailers and distributors.
How long does it take to start?
You receive a proposal within two business days. EORI and VAT registration usually take a few weeks, and sea freight from China currently takes about six to seven weeks (rail 12–25 days), so plan your first shipment around both.
Bringing your brand from China to Europe? We reply within 2 business days.
Tell us what you sell, how you ship today and which EU markets you’re targeting. We send a proposal for freight, customs, storage and fulfilment, and explain what to set up first.
- Freight from China and EU customs clearance
- Storage and fulfilment in one EU hub
- Returns handled inside the EU
Request a proposal
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